Hi, I’m LeeAnna. I’m a San Diego-based Art Director and designer with over 15 years of experience in brand development, visual storytelling, and digital experiences for both B2B and consumer brands.
With a background in both in-house global luxury retail and agency environments focused on high-growth SaaS brands, I have the unique ability to lead large-scale creative initiatives or execute hands-on design work with equal precision.
I specialize in translating complex business objectives into cohesive, scalable visual systems. Having led art direction for 30+ brands, I work across the entire design spectrum, from shaping early concepts and directing photo and video production to designing award-winning websites and high-impact marketing campaigns. I am a hands-on creative leader who stays actively involved in execution while also mentoring designers and guiding teams to ensure consistency, clarity, and craft at every touchpoint.
My work has been recognized by The Webby Awards, The One Club, and the American Advertising Awards.
When I’m not working, you can typically find me somewhere near the ocean, enjoying live music, visiting an art museum, or negotiating snack time with my beloved cat, Charlie.
Expertise
Creative Leadership: Art Direction, Team Mentorship, Creative Operations
Brand Strategy: Brand Development, Identity Systems, Scalable Visual Language
Digital Design: Web Design (UI/UX), Responsive Environments, Digital Experiences
Visual Storytelling: Integrated Marketing Campaigns, Social Content, Paid Media