Hearts On Fire’s social feed was a mix of low-quality phone photography and event images pulled from wholesale partners. It was disjointed, inconsistent, and misaligned with the caliber of the product, and lacked the cohesion and polish expected of a luxury brand.

Partnering with the Creative Director, I led a full creative overhaul of the brand’s social presence, elevating its luxury positioning through premium, art-directed photo and video. Working within a high-volume production environment, we planned and executed seasonal shoots in close partnership with merchandising to align product storytelling with key business priorities.

I was hands-on across both photography and video, leading concept development, casting, and styling. For photography, I served as art director, set designer, and stylist, collaborating with photographers to create elevated product and lifestyle imagery. For video, I partnered with an external production company, working closely with the director and producer on location, talent styling, and post-production.

By unifying still and motion under a cohesive visual direction, we transformed the feed into a high-end, editorial experience that drove significant engagement.