30 Minutes to President’s Club (30MPC) is a sales training program named after the celebratory trip reps win for hitting their goals. To capture that fun, high-energy vibe for their new content platform, Tactic TV, our goal was to replace the typical B2B webinar with an experience that felt closer to a premium consumer streaming service. I led the identity design, creating a retro-inspired logo that draws from 80s and 90s nostalgia while staying cohesive with their core visual system.

For the website, I designed an interface that prioritizes shows and episodes over lists and links, transforming a standard content library into an engaging digital TV guide. Beyond the UI, I drove the creative direction for all show-specific key art. I partnered with an illustrator to concept the imagery and personally executed the title design and typography, treating each series as a mini-brand to turn sales content into something curated, entertaining, and memorable.

This project was recognized with two American Advertising Awards and a San Diego One Club Award.