How do you marry a bubbly, unicorn-loving wedding dress designer with a legacy luxury diamond brand? For the Hearts On Fire x Hayley Paige collaboration, the answer was glitter. To bridge her playful aesthetic with the brand’s refined elegance, I concepted a visual campaign using glitter as the unifying element, reflecting both her sparkling personality and the brilliance of Hearts On Fire diamonds. The goal was to create an elevated, editorial co-branded moment where the whimsical energy enhanced, rather than overshadowed, the craftsmanship of the jewelry.

Working closely with the Creative Director, I supported on-set art direction across both photo and video shoots, contributing to casting, styling, and post-production. The concept evolved from an initial bridal launch into a secondary fashion edit, maintaining consistency across global print, in-store, and digital touchpoints while allowing each phase of the campaign to feel distinct and elevated.