Lightbend partnered with VSSL to name and launch Kalix, a new serverless platform built for scalable, event-driven applications. The challenge was creating a standalone identity and digital experience that could clearly differentiate the product from both competitors and Lightbend’s existing ecosystem.

I led design across both the full identity system and a fast-turn website launch, working within a highly compressed two-week sprint to bring the new brand to market. The identity system was built to establish clear separation from the parent platform while still feeling technically credible within a developer-first ecosystem. This included a distinct visual language, logomark, and system designed to communicate fluidity, scalability, and technical precision, supporting the product’s positioning as a flexible, serverless solution.

Following the identity work, I designed and shipped the full website experience under an accelerated timeline, translating the system into a clear, structured digital product that could quickly support go-to-market efforts. I also designed a supporting LinkedIn launch campaign to introduce Kalix to market, ensuring consistency across early awareness touchpoints. The result is a focused brand and digital system built for speed, clarity, and immediate product differentiation.