Windfall is a people intelligence platform that helps organizations better understand wealth and financial insights through predictive data modeling. They partnered with VSSL to develop a new visual system for the brand and website experience, with the goal of making highly technical product functionality feel more intuitive, modern, and visually compelling.

Working closely with the Creative Director, I helped design a stylized visual language that translated complex product concepts into clearer, more approachable storytelling. Rather than relying on literal product screenshots alone, the system used composition, abstraction, motion, and layered UI treatments to make the platform feel more dynamic and easier to understand at a glance. The goal was to create a digital presence that felt elevated and design-forward while still grounded in the product’s data-driven credibility.

Once the core visual direction and system were established, I art directed a junior designer to help expand the asset library and apply the system consistently across the site experience.

The final system helped reposition Windfall’s product offering through a more refined and contemporary visual lens, bringing clarity, cohesion, and a stronger sense of brand relevance across the site.