Sprout is a technology-first circular supply chain partner that helps enterprise organizations manage the full lifecycle of IT hardware, from deployment through disposition. They partnered with VSSL for a rebrand and new website, shifting perception from a traditional IT asset disposition vendor into a software-first platform positioned for enterprise scale. I led art direction and design across the full identity system redesign, followed by an end-to-end website redesign.

The rebrand established a visual language designed to move Sprout away from legacy, logistics-driven industry cues and toward a more intelligent, software-led perception. The system needed to feel precise, data-rich, and forward-looking, while still grounded enough to communicate trust at an enterprise level. It was designed to signal innovation and technical depth, reframing Sprout as a connected platform rather than a transactional service provider.

Across the website, I translated the identity into a modular design system built for scale. The UX and UI were designed to simplify complex enterprise offerings while reinforcing Sprout’s positioning as a software-first platform. Structured layouts, dark UI treatments, and controlled motion work together to create clarity and depth, resulting in a cohesive brand and digital system that reframes a legacy industry through a modern, data-driven lens.